UNIVERSITY OF READING  

Soup

Inudle

UNITED KINGDOM - 2023

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Inudle is a cook at home meal kit consisting of inulin enriched noodles in a miso and vegetable broth. Our product uses the prebiotic inulin to maintain healthy functioning of the gut.

Our project brief was ‘prebiotics for gut health’ and as a team have developed a new product with proof of eco-innovation. Our product is an inulin-enriched noodle in a miso and vegetable broth. Our target market is 20-35 years old (young professionals), channel of sales through a delivery subscription model, order placement on Inudle e-commerce website. Inulin is a chicory root fibre that has been proven to help maintain the healthy functioning of the gut. We have validated the product through consumer sensory and we intend to sell through your own online channel. Our product components are packaged in biodegradable, recyclable and edible packaging. We have also developed a circular economic process strategy to minimise waste and reduce our carbon footprint with the use of anaerobic digestion, fermentation, and wastewater recycling.